Consulting for Travel Companies with Soul.

At Soul Travel, it’s not just about the traveller. We are proud to offer consulting services that help our industry (that’s the tourism industry) take steps together to become more responsible, sustainable, and to help make responsibility the “norm” within tourism.

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After two years of visiting award-winning eco friendly hotels, homestays and community tourism initiatives (plus 12 years professional experience working in tourism), we feel we’ve learned a thing or two about what sets truly successful responsible tourism companies and initiatives apart.

There are many wonderful (and sustainable) tourism start-ups that appear each week; where we come in is helping businesses to identify, find, and market to their customer base, so that these companies can be financially sustainable too.

We believe that responsible tourism needs to be profitable, for it to be truly sustainable. 

We help you to take your project or company and market it: we find your ideal customer base, position your company correctly, and start communicating the unique value that you offer. Read on for some of the services we can offer!

Some of What We Offer

  • Communications: online and offline
  • Help with funding applications
  • Website copy writing
  • SEO optimised blogs
  • Marketing Plans
  • Brand Audits
  • Online Distribution Audits (booking sites)
  • Social Media Strategy & Execution
  • Workshops
  • Public Speaking
  • Freelance Photography Assignments

One Stop Solutions

Need help with more than one area of your business? Not sure where to start? We’ve put together some helpful packages, where – no matter what stage of your business you’re at, we can help take your business and communications to the next level.

Contact us for more information and a quote today!

“Spring Clean”

Website or Social Media out of date? We can help freshen up your brand image.

Online Audit: Includes website and social media audit, we’ll deliver you a clear and actionable plan with recommendations and advice for growing your following, brand awareness and bookings.

Website freshen up: Updating content, information and imagery where needed (does not include design work/structural updates).

FREE Content Checklist for Social Media.

“Extra Set of Hands”

Not enough hours in the day? Not enough time to learn social media?

Social Media Audit: We’ll start with an audit your online presence and agree on a clear plan of action.

Social Media Handling: Hand over your social media accounts to us (or let us create them for you). We’ll agree the content and updates with you, then sit back and let us take care of the posting and management, freeing up your time for other things! Content can be provided directly by you, or ask us to step in and help – the choice is yours.

Blog Writing: As an (optional) extra, we can also take care of blog writing for your site – resulting in plentiful new, updated, inspiring and SEO-optimised content to share, and a reason for customers to keep coming back to your website!

FREE Content Checklist for Social Media.

“Ground Up”

Just starting out, or are you established but need to do an overhaul of your marketing?

Online Audits. We’ll audit where you are today in terms of online, social media and branding. We’ll deliver targeted action plans on each area to move you towards your business goals.

Website Freshen Up. We’ll update your website content as needed – If you need design work, structural updates or even a new website, we know the right experts who can help (at an additional cost).

Marketing Plan. We’ll work with you to create a comprehensive marketing plan, including who your (target) customer base is, your communication mix to reach them and make recommendations for a communications plan.

Long-Term Support. We’ll hold monthly coaching calls to follow up on the implementation of our plans, review results and feedback.

FREE Content Checklist for Social Media.

Meet the Team

Ellie Cleary

From London, UK, Ellie brings 12 years of hands-on experience from the travel industry. She started her tourism career in hospitality, working in Business Development roles for luxury hotel groups such as InterContinental Hotels. She spent 5 years learning the ropes on-property, before side stepping to work in online travel, for – the world’s largest Online Travel Agent. There she headed up the Key Accounts and Connectivity teams for 7 years, working as lead Director for contract negotiations with large international hotel chains such as Hilton and Marriott hotels.

Since founding Soul Travel in 2015, Ellie has been dedicated to creating content about responsible tourism and has built a following for Soul Travel blog from the ground up, by leveraging the power of Social Media, SEO, and building her reputation as a thought-leader within responsible tourism.

A passionate traveller with over 40 countries under her belt, Ellie also holds a Diploma in Tourism Marketing (accredited by the Chartered Institute of Marketing in London).


Ravi Rane

Originally from Goa, India, Ravi holds an MBA in Marketing from the University of Mumbai. With a professional background in PR and Communications across a range of industries, he has lead large teams Ravi has a track record in managing summits, organising industry events, engaging with the Media, and managing different types of stakeholders at all levels, including up to ministerial level.

In addition to his PR experience, Ravi is a keen entrepreneur and has run his own business in Mumbai, India for 6 years. His mission is now to bring new ideas, results-based thinking and business acumen to the table, and to help innovate in the field of responsible tourism.

Ravi’s interest in travel was born out of his love for photography, where has become recognised internationally in photography communities around the world.