Making money as a blogger/digital nomad requires patience, perseverance and the willingness to branch out into new products and try new things. Based on our experiences making money through blogging, we decided to share some tips for one option that’s out there: Starting your own online travel store.
This post may contain compensated affiliate links. Please read our disclosure for more info.
Starting an Online Travel Accessories Store
How many times have you traveled to different places and wished you had a particular item to make your travels a little easier? You’ve probably experienced it more than you think. Maybe you’re on a plane and there’s a crying baby a few rows behind you… Or maybe you ended up booking a hotel room right next to the ice machine area…
An easy fix for both of those travel nuisances would be noise-canceling headphones, right? Of course! Now, imagine creating an online store and selling those headphones… imagine the profits you would make!
That’s not saying to start an online business just selling noise-canceling headphones… you have to think bigger than that. The point being made is to start an online business selling travel accessories, which there’s a big demand for.
People travel for all kinds of reasons… Whether it’s for business or for leisure, traveling can be fun and exhausting all at the same time and come with inevitable travel inconveniences! Because traveling can take people from one extreme to the next, why not create an online store and become travelers’ go-to source for all their traveling needs?
By creating an online travel accessories store, you’ll be able to provide travelers with the ease and convenience of early preparation for their travels. Everything from a windproof travel umbrella or neck pillow to space bags and a portable safe, you have the freedom to sell whatever you want on your site. But first, there are a few things you need to know before getting your business started.
Take a look at these eight tips to starting a profitable online travel accessories store.
Tip 1: Figure out your target market
In opening an online accessories store, your success is going to be determined by figuring out your target market… in other words, who you’re going to be selling your products to. You have to determine, based on the products you plan on selling, what type of customer is going to buy your travel accessories.
Are your travel accessories going to be more so geared towards the general public (people who travel for business and leisure)? Or are your travel accessories going to be for thrill-seekers and adventurists? Once you’ve figured out the market you want to sell your travel accessories to, you can then determine the types of products to sell that will meet the needs of your target audience.
Tip 2: Determine the types of products you want to sell
Now that you know your target audience, you can then start to determine the best products to sell to meet your target audience’s needs. This is quite important because if you have the wrong types of products for your target audience, they’re not going to buy your products. Why? Because it’s not meeting their needs.
If your target audience is people who travel for business and leisure, you’re not going to need to sell hydration backpacks or camping pillows on your site. You’re going to want to sell things like a hanging toiletry bag or multi-bag stackers. Remember, if your products aren’t meeting their traveling needs, customers are only going to leave your site and go to a different site that has products that do meet their needs.
Tip 3: Find a reliable and high-quality supplier
In finding a supplier of your products, you want to make sure they’re reliable. Meaning, they won’t let you run out of supplies. Also, you want to make sure they’re providing quality products. This is extremely important simply because your supplier is a reflection of your brand. If they’re not providing quality products, that’s going to make your brand look cheap.
Tip 4: Research what it takes to run this type of business
If you don’t know what it takes to run a travel accessories business, you need to do a fair amount of research to find out what it takes. This research can come in the form of reading books and online articles about it. It can also come in the form of reaching out to other travel accessory business owners, both online and physical store owners.
In reaching out, let them know what you’re trying to do with your business and they’ll be able to give you tips and insight based on their experiences. Now, it’s also important to know that you may not always get a “sure, I’ll help you.”… It’s very possible that some business owners won’t tell you anything. That reason alone is why you need to conduct your own research first and then reach out for advice.
Tip 5: Pick your e-commerce platform
With running an online store, you’re going to have to select an e-commerce platform to effectively build your site. In building your online store, you have to think of it as designing the layout of your store as if it was a physical store but with digital design trends.
With an online store, you’ll be able to design your virtual storefront, implement a content management system, and sell to customers all over the world!
Tip 6: Create a marketing strategy
In order for your travel accessory store to grow, you have to effectively market for it. Lots of online businesses will take full advantage of social media accounts to drive more traffic to their site. Although this is a very effective marketing tactic, detoxing from Instagram and other social media pages actually produce the same results, as surprising as that may sound.
This increase in traffic is simply due to your followers being accustomed to seeing your brand and then not seeing it anymore… they’re curious as to where it went. The followers who truly know your brand will find you if they can’t find you on social media. You can try this tactic for a few months and see how it increases traffic to your site.
Tip 7: Stay up-to-date on the latest in travel accessories
The art of traveling is an industry all in itself, meaning that there are updates and advancements happening all the time. As an online travel accessories business owner, it’s going to be your responsibility to make sure you’re offering those products to your customers.
According to lonelyplanet.com, one of the biggest technological advancements to travel accessories was when Google came out with their pixel buds which translate 40 different languages as you hear them! Imagine the profits your store will have selling those!
Tip 8: Open for business!
These tips are tips to help you get your feet wet in starting your online travel accessories store. Everything from conducting your own research to educate yourself to formulating a not-so-normal marketing strategy, all play a significant role in the success of your business. So take heed to these tips and start profiting on your travel accessories store!
Read more: A review of the Digital Nomad Life, 1 year in!